Kanamu

  After reading the textbook, I felt the notion of campaign is wider than advertising, and more comprehensive. That is why it is hard to implement campaign appropriately. I learned there are some processes to realize it. One of the processes is called AIDA, which indicates Attention, Interest, Desire and Action. It is important how you would prepare before taking action. By doing this, you can smaller the risk of failure and make the things efficiently. There are so many types of marketing today. Some marketing would be direct ones such as mail, visiting or receipt. On the other hand, others would be indirect like social media marketing including ads in apps, online order services and so on. You will need to more focus on social media marketing because it is the era of technology and such marketing will cost less than physical one. I think imitating some companies’ marketing will be good idea. However, you also need uniqueness. By differentiating from other companies, you may b...

  After watching a movie The Social Dilemma, I felt how important to learn about how to use social media. Although the progress of technology has made our lives more useful and convenient, there still be some risks and concerns about social media. For example, as I learned in the movie, fake news will spread six times more than the truth. If you retweet the fake news, you are complicit in spreading it. You have to be more careful about the use of retweeting for example, because it is so easy to retweet it. To avoid being such a perpetrator, you have to find the same topics of articles from different sites. You will need a lot of practice to get a media literacy. In terms of communication, the chance to communicate online has been increasing. I think this is a good trend because more communication allows you to engage with people. However, I believe the in-person communication is much more important than online. By talking face to face, you can share the same moment in the same spac...

  Speaking of social media which provide you with shot videos, most people would imagine TikTok. I think the popularity of TikTok enabled another social media to introduce short videos. However, TikTok is still one of the most popular media for short videos all over the world. I do not watch TikTok recently, but I used to get into TikTok when I was a high school student. It is a good tool because they showed me videos based on my preference. Also, I barely get bored of watching videos because every video is short. Another thing that I like about TikTok is we can know the trends. It can be music, fashion, worldwide and so on. Because lots of celebrities use TikTok, they have a lot of power for trends as influencers. After reading the textbook, I got surprised the distribution of TikTok users in the United States. I thought most of the user were teenagers, and young adults could be 2nd. In reality, however, user age groups were scattered. We have over 20 percent of distributors f...

  I will introduce about ‘Multi-cultural Fair’. Does anybody want to experience different culture or new experience on campus? We have a multi-cultural fair at 5pm (to 8pm) on April 22 nd at king horn. I promise that it would be a great time to experience new culture. The biggest thing is every amazing food is free and you do not have to travel to another country. Why am I introducing the multi-cultural fair? That is because I am going to make a Japanese food which is ‘karaage’ and ‘yakisoba’! I am so excited to promote my roots for everybody. I will explain what ‘karaage’ and ‘Yakisoba’ are. Karaage is a kind of fried chicken, but it is tasted with soy source, Japanese sweet rice wine, ginger, and garlic. Before frying chicken, we use starch which makes crunchy texture. Please trust me, it is a much better than wow’s chicken tender even if it is freshly fried. Yakisoba is stair fried noodles with pork or seafood, vegetables and a sweet and salty sauce. Both Japanese cuisines ar...

  As everyone knows, YouTube is one of the biggest platforms for video and I am also a big fan of YouTube. I personally tend to spend lot of time watching YouTube against my will especially in the late night. Recently, I often watch YouTube short video and have a good time. Speaking of short video, I think many people imagine TikTok first, but YouTube is getting popular and popular. YouTube introduced short video recently after the trend of TikTok. Nowadays, some social media such as Instagram and Snapchat have short videos, too. So, the market is getting competitive, but I believe the popularity of YouTube short is going to grow. The thing I was surprised at after reading the textbook is that YouTube is the second largest search engine and second most popular website in the world after Google. Since Google acquired YouTube in 2006, technically only one company have top two search engine and popularity, which is amazing. In terms of business, there are lots of advertisement in ...

  Today I will share the fun memory that I had recently with you. I am a big fun of the baseball and I have been watching it since childhood. Although I have not played it as a club team or something in the past, I like to play it just for fun. However, I much prefer to watch it. Last month, there was a worldwide baseball tournament called WBC and both Japan and US kept winning until the final. So, there was a special match between them as a final! US scored first with a home run! However, then Japan turned the table and it was 3-1. In the top of the 8 th inning, American Player hit a home run to make it 3-2. I got nervous and my heart was beating. With the score still 3-2, Japan faced the American batter with two outs in the 9 th inning. Here was a story. The batter was Mike Trout, who is one of the best players in the world. The pitcher was Shohei Ohtani. He is also one of the best players and he is good at both throwing and hitting. And these two guys are teammates of Los ...

  I am happy about this chapter is about LinkedIn because I just installed LinkedIn and create my account last week. Since I turned junior this April (Japanese academic year starts in April), I recently think about my future career. Things I like about LinkedIn is that it does not only allow you to find a job, but also to contact those who are in charge of human resources. Thanks to the progress of technology, we can have a job interview remotely. In addition to these, corporations can find their job hunters. In my image, jobhunters can find the companies at which they want to work. That is why I really like this system derived from LinkedIn because companies are able to increase the likelihood of hiring the people they really want. Here are some things that I newly learned. LinkedIn is one of the biggest leading paid social platforms by B2B marketers to distribute content worldwide. Based on the graph of the textbook, LinkedIn got higher percentage than Facebook, which made me...

  The time we got to San Francisco, it was already late night. So, we just had pizza and dived to bed. In San Francisco, we spent two days doing many things. We went to Chinatown and Little Italy. These two places are connected, and it was a magical time to enjoy two more countries while in the US. The city of San Francisco is very steep and the walk was very tiring, but the view from the top was fantastic. We also enjoyed the view and nature at a place called "Pier 39" near the coast. We then of course drove to Las Vegas. Unfortunately, I was 20 years old so I could not play casino, but I still enjoyed a lot. The city is known as the "city that never sleeps" and was packed with people at all hours. My favorite memory of Las Vegas was getting a haircut. I never thought I would get my first haircut in Las Vegas after coming to the US. The workmanship was excellent and I loved it. This spring trip was very fulfilling. We walked an average of 30,000 steps and w...