Chapter 13

 After reading the textbook, I felt the notion of campaign is wider than advertising, and more comprehensive. That is why it is hard to implement campaign appropriately. I learned there are some processes to realize it. One of the processes is called AIDA, which indicates Attention, Interest, Desire and Action. It is important how you would prepare before taking action. By doing this, you can smaller the risk of failure and make the things efficiently.

There are so many types of marketing today. Some marketing would be direct ones such as mail, visiting or receipt. On the other hand, others would be indirect like social media marketing including ads in apps, online order services and so on. You will need to more focus on social media marketing because it is the era of technology and such marketing will cost less than physical one.

I think imitating some companies’ marketing will be good idea. However, you also need uniqueness. By differentiating from other companies, you may be able to make more profit. You have a lot of limited resources such as time, money and people. To efficiently use the sources, you have to make the right decision.

I was happy to learn a lot about campaign in this chapter.

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