Chapter 14

 Speaking of influencers, many people would imagine people who have a lot of followers on their social media account. After reading the textbook, however, the notion is wider than I thought. The text book says that an influencer is someone who carries influence over others. They could be anybody such as parents, siblings, professors and friends.

What I had thought was social media influencer. There are some levels of social media influencers from nano to mega. My misunderstanding was that this level is determined by the number of followers. In fact, however, Reach will make the difference. Reach means number of people that an influencer can deliver a message to.

Other than reach, some more factors will make a good influencer such as credibility, authenticity, and activity and engagement. None of this will feel like a special or obvious idea by any means.

Once you become a social media influencer, you can expand the choices of what you want to do. That enables you to promote your business, to make more people laugh by funny videos, to ask for more opinions about what you are thinking about buying, or whatever.

You have to be careful about your social media behaviors at the same time. While you can have the positive effect by using social media, it can be negative if you use it incorrectly. Let’s say if you insult someone by tweet. That post will spread in an instant. It will spread much faster than ordinary people and even if you delete the tweet, it will be too late. It might be on the news and eventually you will have to apologize. To sum up, you have to have a right media literacy, and have to think how huge effect your voice has to avoid this kind of situation.

 

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