Chapter3

     I learned that social media marketing spending in the US is increasing year by year. And it’s growing at a very brisk pace, averaging about 10 percentage per year. I was surprised that the cost on social media advertising is much lower than that of other ads. While direct mail advertising costs 57 dollars per thousand, that of social media does only 2.5 dollars. Now I agree why we are always exposed to many ads when using a smartphone and a laptop. In addition to this, the number of people using electronic devices such as smartphones, tablets, desktops and the user of social media including Instagram, twitter and so on has been gaining. For me, for instance, I often spend a lot of time on such kinds of social media like YouTube, Snapchat and etc. And I sometimes feel like “I wanna buy this product!” For this reason, advertising on social media plays a great role.

Comments

  1. Ryan MinottFebruary 13, 2023 at 11:26 AM

    I agree! With the rise in social media use we have seen how crucial social media marketing has become. Its crazy to see how fast it is growing!

    ReplyDelete
  2. StephenFebruary 16, 2023 at 12:30 AM

    The difference in advertising costs between direct mail and social media is insane! This definitely has changed my opinion on spending money on social media ads.

    ReplyDelete
  3. Caiden BushFebruary 16, 2023 at 6:47 AM

    I'm with you! I never quite understood why there were so many ads on all spaces online until I read this chapter! It really makes sense on why and how social media advertisements are on the rise, and are truly one of the most effective marketing tactics!

    ReplyDelete

Post a Comment

Popular posts from this blog

Chapter 11

  Speaking of social media which provide you with shot videos, most people would imagine TikTok. I think the popularity of TikTok enabled another social media to introduce short videos. However, TikTok is still one of the most popular media for short videos all over the world. I do not watch TikTok recently, but I used to get into TikTok when I was a high school student. It is a good tool because they showed me videos based on my preference. Also, I barely get bored of watching videos because every video is short. Another thing that I like about TikTok is we can know the trends. It can be music, fashion, worldwide and so on. Because lots of celebrities use TikTok, they have a lot of power for trends as influencers. After reading the textbook, I got surprised the distribution of TikTok users in the United States. I thought most of the user were teenagers, and young adults could be 2nd. In reality, however, user age groups were scattered. We have over 20 percent of distributors f...
Read more

Chapter1 of the textbook

I have my doubts about the statement that 67% of the world’s population uses mobile devices. I felt doubtful because this percentage was very high. There are a lot of children and older people all over the world. Basically, I think too young people and too old people tend not to use their phone. In addition to this, there are many poor people including those who live below the poverty line. Given these two things, I would like to say that the actual percentage should be lower than the statement in the textbook. That statement might exclude such kinds of people though. By the way, I looked at the screen time of my smartphone. I spent 6 hours for the use of phone on daily average last week. While the average worldwide is 2 hours and 29 min, mine was 3 hours 5 min per day. I often tend to spend more time on social media such as Instagram, Twitter, TikTok and so on. Sometimes it helps me get information from around me to worldwide. However, I usually watch TikTok or reels on Instagram la...
Read more